The Skinny on The Case Full of Seoul
I talk A LOT about Korean skincare and beauty on the blog. That is mostly because the concept is still so new to Western culture, and there’s a lot to learn about this magical ‘10 Step’ system that was popularized across the ocean. However, I am also obsessed with it because of how genius it is, and how adaptive it can be. A skincare routine that is based upon what your skin needs at any given time, and is changed and adjusted to things like the weather, hormones, and so much more. The best part? ANYONE, and I mean anyone, can become a skincare expert; advocating for moisturizing and masking to every single person they know.
How can you become an expert in K-Beauty, you may ask? Well, Costco, in partnership with Umma Beauty (a global beauty incubator) has made it so unbelievably easy that it may seem too good to be true. After huge success launching in the U.S. last year, The Case Full of Seoul is available in Costco stores across Canada, and is your one-stop-shop to the best that Korean beauty has to offer. They’ve rounded up eight hero products from eight game-changing brands to highlight how intuitive and easy-to-apply this system can be.
Not only have they eliminated the difficult decisions and the multitude of options when it comes to picking which products to try, they’ve also outlined exactly how and when to use each one. Whether you’re a beginner or a straight-up pro, there is something in this case for everyone to learn about and try. Just starting out on your K-Beauty journey? Have no fear, because the beauty plan written out on the inside of the lid and the booklet provided explain the basics. Anything from a daily morning and night routine, to a special stay-at-home spa day. And if you’re already well-versed in the limitlessness of Korean Beauty, the case provides you with the perfect opportunity to try out some brands or products that you may have never heard of before.
The Case Full of Seoul includes: a foaming cleanser, a toner and emulsion in one, an essence, an eye cream, a moisturizer, a primer, an oil serum, and a sheet mask (in no particular order, obviously..). It’s $30 off the regular price on costco.ca right now (which ends up totaling $130 CAD before tax), and the moisturizer alone costs $140 CAD on amazon.ca. For 8 brand-new, full-sized products? That’s totally worth the money if you ask me. And bonus: no Costco membership is required to purchase!
If you’ve been reading the blog for a while now and have been meaning to try out Korean skincare, The Case Full of Seoul is a great place to start. It’s got everything you need to get started, so you’ve got no excuse not to dip your toes in and come join the fun! Are you a K-Beauty novice? Or already an expert? What are some of your hero products and brands? Let me know in the comments.